Details

Shop 'til You Drop


Shop 'til You Drop

Consumer Behavior and American Culture

von: Arthur Asa Berger

36,99 €

Verlag: Rowman & Littlefield Publishers
Format: EPUB
Veröffentl.: 26.11.2004
ISBN/EAN: 9781461666226
Sprache: englisch
Anzahl Seiten: 152

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Are Americans obsessed with shopping?
<i>Shop 'til You Drop</i> is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining,
<i>Shop 'til You Drop</i> is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.
Are Americans obsessed with shopping?
<i>Shop 'til You Drop</i> is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.
Chapter 1 Acknowledgments
<br>Chapter 2 Preface
<br>Chapter 3 1 What Are Consumer Cultures?
<br>Chapter 4 2 Data on Consumer Cultures
<br>Chapter 5 3 The Act of Consumption
<br>Chapter 6 4 Perspectives on Consumption
<br>Chapter 7 5 The Semiotics of Shopping
<br>Chapter 8 6 Malls and the American Consumer Culture
<br>Chapter 9 7 Tourism and Consumer Culture
<br>Chapter 10 8 Buyer's Remorse
<br>Chapter 11 References
<b>Arthur Asa Berger</b> is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
—Filled with "Consumer Culture Factoid" boxes, illustrations by the author, and photos.

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